With Their Handmade Feather

Suta has two factories in villages in West Bengal where their weavers work.“On one of our yearly meetings, we realised how empowered and happy the women were. Thus, in 2016 we quit and started our journey with Suta.While working as an e-commerce may help the brand reach more people at a shorter amount of time, both Sujata and Taniya agree that the best thing about B&M is the ability to see, touch and feel products as well as take items home immediately.”The duo says they introduced the saree as a daily wear.“Now we have two factories in two villages in West Bengal and are working with three villages- one in Odisha, MP and Banaras,” they say adding, “We intend to expand to the southern and north eastern parts of India and work on more exquisite art forms that are endemic to jacquard fabric these regions. Su went on to do PhD and Ta was a strategy consultant,” the duo says, adding, “We liked what we were doing but knew in our hearts that we would do something of our own, someday.”

After a lot of research and visiting different villages, they found out that mul cotton is the softest yarn to work with and is super breathable and comfortable. This is a secret they have let out for the first time.Suta is also planning to get in to infant wear with their handmade feather light fabrics as a new product line. I think that’s our USP,” Sujata adds. One thing led to another and soon they started employing the daughters, sisters and wives for various activities. But now we are experimenting with eucalyptus fibre and silks.”Having preferred comfort over design as youngsters, the entrepreneur duo, when they started Suta, decided they would focus on the quality above everything else.“After studying, we took up corporate jobs in the same city. There was no looking back.“We use natural fibre for our weaves.A brainchild of Su-Sujata and Ta-Taniya, Suta was born when the duo realised that more than their corporate jobs, they were bent towards entrepreneurship.

They were stronger and more vocal about their ideas.”As for long term plans, both Sujata and Taniya conclude, “In the long term, we want to see Suta as a symbol of purity and known for its excellent quality of hand-woven fabrics from all over India. Until now we have been mostly working with cotton. At that moment, we knew that the company’s transformed vision is: To empower women and touch as many lives of women as we can in the journey.Our immense love for handloom and art made us take a small but steady step towards Suta, say the founders Sujata and Taniya.“When Suta was born, a lot of saree enthusiasts were born with it, especially young girls,” Su and Ta say, adding, “We make sarees that a 3-year-old to a 100-year-old girl can drape.However, not to be outdone, Suta has managed to overcome these problems by having super-fast deliveries all over the world. Over multiple visits, the founders started meeting their families and realised that they were all very warm and open to learning.“It reeks of innocence yet looks like the sexiest wear.